Myrtle Beach Chamber seeks advice from Sea Mist on producing viral TikTok videos

Despite having a $51 million annual tax paid budget, Myrtle Beach Area Chamber officials agreed they could learn much from one downtown hotel operator about viral videos.

Tourists staying at the Sea Mist Oceanfront Resort in Myrtle Beach posted a viral TikTok video that racked up more than six million views and more than 360,000 comments.

Kelly Bruce, the woman who shot the video, and her two friends were on a vacation in Myrtle Beach. The video displays mold in the rooms as well as cock roaches crawling about.

After more than 6.2 million views on TikTok, Riordan confessed there is much to learn. “Bruce’s video proves we aren’t spending enough tax payer money at the chamber,” Riordan confessed.

Unfortunately, we only have $51 million annually to work with at this time,” said Riordan. “It is almost impossible to garner that many views with such a limited budget,” she added.

Riordan did say she was reaching out to Governor Henry McMaster to brainstorm on how the group could get more tax dollars into the “not for profit” organization.

It’s all about brand management,” said Riordan. “Getting ongoing brand messages out there, much like Kelly Bruce was able to, is something we all appreciate a need for.

If we can get just a few more of these type viral videos out there, 2023 might be our year,” Riordan added. is a satirical FAKE NEWS SITE about all things Myrtle Beach, South Carolina.

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