The Power of You
Elissa Jarvis, Lead Reporter Sunday, August 05, 2012
Unless you have been living under a rock for the last two weeks, you have probably heard about the controversy surrounding Chick-Fil-A. Impassioned people on both sides of the debate have taken to social media in the last week. My own Facebook page has been littered with comments, photos, and arguments turning what used to be a fun social media network into a war zone.
Photo Credit: email@example.com from Sun News Story
But Social Media has had a much larger impact than just causing a controversy; it even impacted Chick-Fil-A’s business. The uproar against Chick-Fil-A over company president Dan Cathy’s comments about “supporting traditional family values” has included thousands of people boycotting.
In the midst of the boycott, Former Arkansas Governor Mike Huckabee declared this past Wednesday to be Chick-Fil-A Appreciation day. The idea exploded on social media with multiple Facebook pages popping up in support of Chick-Fil-A day. Hundreds of thousands of people spread the word on Facebook, Twitter, Tumblr, Instagram and more. Without buying a single TV advertisement or radio spot, Chick-Fil-A had one of their biggest sales days in the history of the company. Here in Myrtle Beach, car lines wrapped around the building to get served and the buildings could hardly hold all the people who crammed in there to get a tasty chicken sandwich.
Whatever you’re opinion on the Chick-Fil-A stance on marriage, the entire ordeal has proved that the virality of social media has began to impact businesses. The consumer now has more power to make a difference thanks to sites like Twitter and Facebook. The sites toppled regimes in Middle East a year ago, and now they are affecting businesses market values in both good and bad ways.
So what do you think: In response to recent events, is social media making an impact on businesses?