Myrtle Beach launches $212 million dollar project
David Hucks Wednesday, December 14, 2011
Myrtle Beach announced the launch of JOIN THE CONVERSATION 2012 today. This new concept is expected to generate over $212 million dollars in total revenue for the area over the next ten years and will cost somewhere in the range of $9.4 million over that same period when all marketing, production costs and campaigns are completed.
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AND, though it may not make headlines this year, when we all look back, it will have changed Myrtle Beach entirely over the next decade.
Join the conversation has now been fully launched on the Myrtle Beach Facebook page as of today. It is the most ambitious concept in our area to date. Over the next ten years, 14.5 million people are being invited to JOIN THE CONVERSATION on all things Myrtle Beach.
WHY?
- When our 14.5 million tourists, join the conversation, we can hold area hotels, restaurants, and shops accountable to provide the best services possible.
- When local fans join the conversation, they give local knowledge to tourists. They stay informed by connecting so as to make better voting decisions in local elections, and help impact positive change around our city.
- As businesses, hotels, restaurants, and attractions join the conversation, they hear from our fans and respond to their questions and concerns, which holds them accountable.
- And as the over 40,500 rental owners are now joining the conversation, they hold rental managers and local politicians accountable so as to maintain their oceanfront real estate values on their $9 billion combined investment.

To every fan of Myrtle Beach, please hold us accountable for being the best resort destination in America as we grow.
The conversation has started. From a beginning of now 420,000 initial fans, we are launching a pathway to a better Myrtle Beach thanks to each of you.
We love our fans! We love hearing from you and we love answering your questions and concerns.
Together, we are building a better Myrtle Beach... the most important launch in our town's history.
Invite all of your friends who visit Myrtle Beach to join the conversation on the Myrtle Beach Facebook Page.
We look forward to working with each of you in building a better Myrtle Beach, South Carolina starting now.
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